Platform-Specific Content
Every post is built for the platform it appears on, from LinkedIn thought leadership to short-form video for Instagram and TikTok.
Social Media Marketing
Social Media Marketing That Builds Brands and Drives Sales
Social media is where customers discover, research and talk about brands every day. Our social media marketing service combines strategy, content creation, community management and paid social campaigns to grow an engaged audience and turn followers into enquiries and sales.
Strategy, content, community management and paid social campaigns on Facebook, Instagram, LinkedIn, TikTok and YouTube.
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Our Social Media Marketing Process
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01. Audit & Audience Research
We review your current profiles, competitors and audience data to understand who you need to reach and where they spend their time.
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02. Strategy & Content Plan
We choose the right platforms, define content pillars and build a monthly calendar aligned with your business goals.
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03. Content Creation
We produce on-brand posts, short-form videos, carousels and stories designed for each platform.
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04. Community & Paid Social
We manage comments and messages and run targeted paid campaigns to reach new customers and retarget warm audiences.
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05. Reporting & Optimization
We track reach, engagement, clicks, leads and sales, then double down on what works.
Social Media Marketing Built Around Business Goals
Posting regularly is not the same as marketing. Effective social media marketing starts with a clear goal, whether that is brand awareness, website traffic, lead generation, online sales or customer retention, and then uses the right platforms, content and budget to reach it.
We help businesses build a consistent presence on the platforms their customers actually use, create content people want to engage with, and connect social activity to measurable outcomes such as enquiries, bookings and revenue.
Platforms We Manage
- Facebook for community building, local awareness and lead-generation ads.
- Instagram for visual storytelling, Reels, Stories and shopping.
- LinkedIn for B2B thought leadership, recruitment and account-based campaigns.
- TikTok and YouTube Shorts for short-form video that reaches new audiences quickly.
- Pinterest and X where they suit your audience and industry.
What Our Social Media Service Includes
Social media strategy
We define your audience, positioning, tone of voice, content pillars and posting frequency, so every post supports a clear objective.
Content creation and scheduling
Our team writes captions, designs graphics, edits short-form videos and schedules everything in a shared calendar you can review and approve.
Community management
Fast, friendly responses to comments and messages build trust and turn conversations into customers.
Paid social advertising
We plan, launch and optimise campaigns on Meta, LinkedIn and TikTok, using audience targeting, retargeting and conversion tracking to control your cost per lead or sale.
Analytics and reporting
We track reach, engagement rate, link clicks, leads, conversions and return on ad spend, and explain what the data means for your next month.
How Social Media Supports Your SEO and AI Visibility
Active, consistent social profiles strengthen your brand entity online. When your business name, services and content appear consistently across social platforms, it becomes easier for search engines and AI assistants to recognise and recommend your brand.
Why Choose Just Rank US for Social Media?
Organic + Paid Together
Clear Reporting
Monthly reports focus on the numbers that matter to your business, not just likes and followers.
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Ready to turn your social media into a steady source of leads and loyal customers? Let us build your strategy.
Frequently Asked Questions
Which social media platforms should my business use?
It depends on your audience and goals. B2B companies usually see strong results on LinkedIn, while consumer brands often perform best on Instagram, Facebook and TikTok. We recommend platforms after reviewing your audience and competitors.
How often should we post on social media?
Consistency matters more than volume. Most businesses do well with three to five quality posts per week per platform, plus Stories or short videos where relevant.
Do you create the content or do we?
We can handle everything, including copywriting, graphic design and video editing, or work with photos and videos supplied by your team.
How do you measure social media success?
We agree on goals at the start, such as leads, sales, website traffic or engagement, and report on those metrics every month with clear recommendations.